We believe:
New Media is changing the way businesses talk with customers.
The blogosphere is one big conversation, happening now. Blogs are driving increased transparency, democratizing the media and are rendering traditional corporate and political PR practices obsolete. Viral information is cheap and influential, but you have to be part of the conversation. b-fresh insures that our client's message is heard and shared effectively.
Grassroots mobilization affects change (a.k.a. your offline game has to be as good as your online game).
Aggressive new media tactics alone will not accomplish every goal. Our extensive background in grassroots lobbying, campaign tactics and coalition building is our foundation when it comes to offline mobilization and organization.
Deliverables must be measurable.
Intercepts, letters, calls, emails... these traditional deliverables are important barometers of success for our clients. But how do you measure new media deliverables? Depending on the new media needs of each client, b-fresh will create metrics that provide a tangible and accurate documentation of progress.
Keeping our clients happy is the key to our long-term success.
In a 24/7 world, b-fresh is "on" for our clients 24/7.
