Helping The New Hampshire State GOP Better Harness Social Media Technology

b-fresh's Sarah Crawford and Chris Stewart give a presentation about online branding and messaging to New Hampshire Republican Town Chairs at St. Anselm College this past Saturday.

We would like to thank the New Hampshire Republican Party for the opportunity. We had a lot of fun.

Fresh Marketing Concept

Microsoft is going into the coffee and croissant business.

At least until they've finished launching their new product line.

According to the blog Tech Crunch:

Microsoft is close to opening retail stores in several major cities across the planet, but in Paris they’re doing something special in anticipation of the real shops and the imminent launch of the Windows 7 operating system. Microsoft France has surprised inhabitants and visitors of the French capital with the public preparation of a genuine coffee shop / cafe situated in the heart of the city (47 Boulevard Sebastopol).

The Windows Cafe, which will only be open to the public for a couple of weeks starting October 22nd, will boast a number of Microsoft products that visitors can play around with (Xbox, mobile devices and more) but they will not be able to purchase anything there besides snacks and drinks.

Bottoms up!

b-fresh's 4 Golden Rules For Breaking Through And Surviving A Customer's Email Bankruptcy

Tech reporter Mike Arrington - who is pinged constantly by everyone from the "man on the street" to Fortune 500 companies - complains that there are too many ways to communicate:

The wonderful thing about email is that it’s asynchronous, meaning you don’t need to deal with it when it is first received. For me and many others, instant messaging is basically the same – I may respond to an IM instantly, or 24 hours later. The recipient generally understands that a response might be delayed, and doesn’t take offense. Facebook messages, Twitter and cell phone text messages all have similar benefits.

But the benefits of the new ways we communicate also mean there’s a lot more of it. The volume of communication requests for most people today are far, far beyond what they can handle. Few people today respond to every communication they receive. And an increasing number don’t even claim to be able to read every communication they receive, let alone respond.

I routinely declare email bankruptcy and simply delete my entire inbox. But even so, I currently have 2,433 unread emails in my inbox. Plus another 721 in my Facebook inbox. and about thirty skype message windows open with unanswered messages. It goes without saying, of course, that my cell phone voicemail box is also full (I like the fact that new messages can’t be left there, so I have little incentive to clear it out).

So, how do you get the digitally overwhelmed to pay attention to what you have to say?

Follow b-fresh's 4 Golden Rules:

1. Know exactly what you are trying to say.

2. Say it well.

3. Know exactly who you are trying to communicate with.

4. Communicate it well using the correct digital content delivery system.

Robot Workers Become More Sophisticated

Fascinating. And note how the system that controls the robots "learns" and upgrades itself over time.