Famed (and controversial) Futurist Ray Kurzweil Is Profiled In The Documentary "Transcendent Man"

The film opened at the TriBeCa film festival last month:



Click here to learn where else the film will be playing.

WMUR's Chronicle Piece On ONE

From May 15th, 2009:



Disclaimer: b-fresh is proud to count ONE as a client.

"Real-Time Streams"

Erick Schonfeld explains what "real-time streams" are and how they are revolutionizing the way that people (and brands and companies) are communicating online.

Well worth a read.

Finally! Adios Hotmail!

Making Gmail your exclusive webmail provider just got a whole lot easier.

Which is not great news for Microsoft or Yahoo's 2nd rate webmail services. But it's great news for all of us.

Three Things To Always Remember When "Pitching" Bloggers

The Public Relations Society of America is offering a seminar on how to pitch bloggers. The $59 dollar event claims it will explain to participants how to properly "care and feed" bloggers:

Pitching a blogger is like pitching a reporter — a reporter who can and will publicize and criticize and rationalize your every word. So, can you pitch a blogger to cover a story for your company or client? Yes! But do it wrong, and you might just end up like Lois Whitman (we’ll tell you who Lois Whitman is and what she did at the session!).

Dave and Doyle will cover:

- The basics
- What’s the same between pitching reporters and bloggers — and what isn’t
- Examples of a pitches gone wrong
- What to do if you make a mistake

Bloggers are the first stop on today's media conveyor belt, which means that brands, companies and political types have zero choice about whether they can afford to ignore bloggers (they can't).

But that doesn't mean that bloggers and their blog subjects can't usually come to a mutually beneficial relationship. Even if the relationship will always remain "uneasy".

b-fresh has its own three simple rules when it comes to dealing with bloggers (and we won't even charge you the $59 dollars for the advice):

1. Treat bloggers exactly like you would regular press. Bloggers, like regular press, enjoy feeling important. And, like regular press, they like access and exclusive content.

2. Don't lie. Ever.

3. Everything is on the record. Always.

ONE New Hampshire Visits Senator Judd Gregg's Office

ONE, a nonpartisan grassroots campaign and advocacy organization backed by more than 2 million people committed to the fight against extreme poverty and preventable disease, stopped by Senator Gregg's NH office yesterday to discuss upcoming votes on The U.S. Government Millennium Challenge Corporation.

Gregg's staff was knowledgeable and helpful.

We thank them for their time.

For more information about how you can get involved with ONE in New England please join ONE: New England's Facebook page.

Disclaimer: b-fresh is proud to have ONE as a client.

"He Twitters But She Texts? Sigh."

The WaPo has a quick read on some of the pitfalls associated with dating in the digital age.

Cute.