The Man Who Wrote A 100,000 Word Book On His Smart Phone

Wednesday, April 29, 2009

I was wrong to think that I spent a lot of time on my Blackberry.

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Barack Obama IS The Narrative, And That's Good For Team Obama

Monday, April 27, 2009


Take it from the White House communications office, a winning strategy in today's fractured media environment is when the "Message Of The Day" is "The Candidate".

So long as "The Candidate" can handle it of course.

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President Obama To Get "Secure" Blackberry

Thursday, April 23, 2009



Interesting, but b-fresh is willing to bet $1 that some 17 year-old cracks the "secure" Presidential Blackberry within the first six months that Obama has it.

Any takers?

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First State Department "New Media Delegation" Travels To Iraq

Tuesday, April 21, 2009

From the State Department press release:
The Department of State is facilitating the travel to Baghdad, Iraq of a delegation of nine senior high-technology company representatives Sunday, April 19 to April 23. This will be the first delegation of its kind to Iraq. While in Iraq, the group will explore new opportunities to support Iraqi government and non-government stakeholders in Iraq’s emerging new media industry.

The delegation includes a mix of CEOs, Vice-Presidents and senior representatives from AT&T, Google, Twitter, Howcast, Meetup, You Tube, Automattic/Wordpress, and Blue State Digital. During their visit to Iraq, they will provide conceptual input as well as ideas on how new technologies can be used to build local capacity, foster greater transparency and accountability, build upon anti-corruption efforts, promote critical thinking in the classroom, scale-up civil society, and further empower local entities and individuals by providing the tools for network building. As Iraqis think about how to integrate new technology as a tool for smart power, we view this as an opportunity to invite the American technology industry to be part of this creative genesis.

During the trip the delegation will meet with representatives from the Government of Iraq, the public and private education sectors, Iraqi technology companies, and groups active in Iraqi civil society.

Secretary of State Hillary Rodham Clinton has been a strong proponent of using the full range of tools, including emerging new media and communication technologies, to leverage capabilities that will allow for diplomacy not just with governments, but also with people and between different societies.

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You, The Brand (cont.)

Wednesday, April 15, 2009

Google is getting into the vanity URL business.

While tying all of its services together in one place.

Pretty darn smart.

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James Bond And Company Finally Discover Web 2.0

Thursday, April 9, 2009


The CIA discovers that bottom-up collaboration is (almost always) a GOOD thing.

Nice work, James.

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b-fresh Launches A Facebook Profile For Our Brand

Monday, April 6, 2009

Smart. Thinking. Forward.

Now officially on Facebook.

Between managing a work blog, a personal blog, a personal blog Facebook profile, a regular Facebook profile and now a work Facebook Page, you can say that I truly appreciate the need for synergy whenever possible.

The hard part isn't launching these 21st century communication tools.

The hard part is making sure that these 21st century tools work for you, not you for them.

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If You Start A Blog You Must Be Prepared To Feed The Beast

Sunday, April 5, 2009

In the online world, almost nothing makes customers, clients, friends and family lose interest in content that you are pushing than a blog that isn't updated regularly.

And sometimes, if you're the founder of Google, the press might notice as well.

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b-fresh Congratulates The Greater Manchester American Red Cross For A Successful April Fool's Day Benefit

Thursday, April 2, 2009


We would like to thank the Manchester Red Cross for allowing b-fresh the opportunity to donate our time to help organize its first annual "Breakfast for Dinner" April Fool's Day Benefit.

We would also like to congratulate this year's dinner honorees; New Hampshire Governor John Lynch and Manchester Mayor Frank Guinta (who was awarded a giant license in the spirit of April Fool's Day).

200+ attendees took part in last night's dinner benefit and b-fresh is proud to have played a role in supporting the event.

For more information on how you can donate to the Manchester Red Cross please go here.

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