Rick Snyder Airs First Television Commercial In Michigan Governor's Race

b-fresh consulting is proud to be a part of the team that is helping Rick Snyder run for Governor in Michigan.

Rick's first television ad, "One Tough Nerd", went live on Super Bowl Sunday and was created by Fred Davis of Strategic Perception Inc.

"Technological Lock-In", Does Facebook Have It?

Reuters:

The brief history of the Internet is littered with the ghosts of Websites that people have abandoned in their relentless pursuit of something newer, faster, better and cooler.

Tech-savvy Ravasio, a 21-year-old UCLA student designing her undergraduate degree around the Internet's impact on society and communication, is irked by changes privately owned Facebook has made.

But for now, she says, Facebook is keeping her allegiance because of a concept called "technological lock-in." In other words, the site has become an essential part of her life.

"I think Facebook is the most valuable Internet commodity in existence, more so than Google, because they are positioning themselves to be our online identity via Facebook connect," Ravasio said.

"It's your real name, it's your real friends, and assuming they manage to navigate the privacy quagmire, they're poised to become your universal login," she said. "I would almost argue that Facebook is the new mobile phone. It's the new thing you need to keep in touch, almost a requirement of modern social life."

"Almost a requirement of modern social life".

We agree. Which is why we believe that Facebook, with its 350 million users worldwide, has "technological lock-in", and is why we encourage all our clients to have a (well branded) presence on the social networking giant.